Duygu Keskin is an Assistant Professor of Design and Entrepreneurship at the Innovation, Technology, Entrepreneurship and Marketing (ITEM) group at the Technical University of Eindhoven. She obtained her Ph.D. from the Faculty of Industrial Engineering, at Delft University of Technology.
Her research lies at the intersection of design, entrepreneurship and sustainability. During her Ph.D., she studied the dynamics of product innovation in sustainability-oriented new ventures. In particular, she studied the use of different decision-making logics during the product and business development processes and the influence of a select number of factors that are likely to explain the value creation strategy of sustainability-oriented new ventures over time. Furthermore, her research interests extend to design and entrepreneurship education. Specifically, she aims to understand the role of serious gaming in teaching alternative decision-making theories, as well as design approaches, to design and entrepreneurship students.
Duygu teaches in courses Design Science Methodology, Design Project, and Technology Entrepreneurship in Innovation Management master program of the Faculty of Industrial Engineering and Innovation Sciences, and Entrepreneurship in Action in the USE-trajectory “Technology Entrepreneurship” in Bachelor College.
For more information on Duygu Keskin, please visit the TU/e website.