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dr. ir. W. van der Borgh


Michel van der Borgh is a tenured Assistant Professor of Marketing at Eindhoven University of Technology.

An award-winning teacher and scholar, dr. Van der Borgh develops and teaches a course covering the commercialization of high-tech and innovative products, titled Selling New Products, which is ranked amongst the most sought-after electives in the School’s Innovation Management curriculum. Recently, dr. Van der Borgh his teaching was honored “Top University Sales Program” by the Sales Education Foundation. He also is founder and director of the Center for Sales Process Engineering (, which aims to develop the field of sales process engineering, design sciences, and management tool development. Next to that dr. Van der Borgh holds various positions at the School: among other roles he serves as a member of the Departmental council.

In his research, dr. Van der Borgh aims to understand what drives the success of radically new products in the ICT, medical devices, manufacturing, and other technology intensive industries, and how firms can design effective sales strategies for such products. He is acclaimed for his work on new product selling strategies. Dr. Van der Borgh has conducted empirical research on dozens of high-tech companies, work units, and individuals. Many of these studies are presented at world-leading conferences and published or forthcoming in renowned academic journals including the Journal of Product Innovation Management, British Journal of Management, and R&D Management.

Dr. Van der Borgh collaborates with leading high-tech organizations like Vanderlande Industries, Getronics, Philips, Ahrend, and the High Tech Campus Eindhoven.

For more information on Michel van der Borgh, please visit the TU/e website.




Visiting address secretarial office
Frederieke Baas-Kappe (secretary)
Bianca van Broeckhoven (secretary)
Freke Sens (secretary)

De Zaale
Atlas, 6th floor room 6.401

Postal Address
P.O. Box 513
5600 MB Eindhoven
The Netherlands

Phone: + 31 40 247 2170