Néomie Raassens is an assistant professor of Marketing at the school of Industrial Engineering of Eindhoven University of Technology. Her main research interests are interorganizational relationships (in particular outsourcing, sourcing strategies, and conflict management), new product development, modular product strategies, emerging markets, and online marketing. Her research has appeared in Journal of Marketing Research, International Journal of Research in Marketing, Journal of Service Research, and Marketing Letters.
Néomie has a PhD in Marketing (2011) from Tilburg University, the Netherlands, and a Research Master degree (Cum Laude) from the same university. Her dissertation entitled “The Performance Implications of Outsourcing” is awarded the 2012 EMAC-McKinsey Doctoral Dissertation Award.
Néomie Raassens joined Eindhoven University of Technology as an assistant professor of Marketing in 2013. She was previously affiliated with Maastricht University, the Netherlands (2010-2013).
For more information on Néomie Raassens, please visit the TU/e website.