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General information

The Innovation, Technology Entrepreneurship & Marketing (ITEM) group is part of the department of Industrial Engineering & Innovation Sciences at Eindhoven University of Technology. The group consists of faculty, Ph.D. candidates and staff who participate in and contribute to the research, educational and business program of the ITEM group. This group focuses on understanding and improving New Product and Business Development Processes and is one of the leading programs in Europe in terms of quality, impact, productivity and societal relevance. Part of the group's success is its close cooperation and collaboration with business, particularly managers involved in innovation, both upstream (R&D, fuzzy front end, R&D portfolio management) and downstream (marketing/sales/service, market launch, getting ideas from the market).

The group's program emphasizes means for measuring and improving the process of conceiving, developing, and launching new products and businesses. As such, it encompasses both strategic and operational activities of new product and business development. Understanding the innovation process, developing tools to enhance innovation process productivity and quality, and connecting R&D and marketing/sales are dominant topics in the group's research and its projects with companies.  Although the group studies innovation processes in  general, the emphasis is on high-tech industries in particular. 

The ITEM group's goal is to train young students and turn them into innovation managers. We’re also offering advice and additional training opportunities to innovation practitioners. "Our students are very innovative and entrepreneurial and we encourage them to pursue their own ideas and dreams," says professor Sjoerd Romme, chairman of the ITEM group. "By closely collaborating with colleagues from TU/e Innovation Lab, TU/e Innovation Space, HighTechXL and other partners, we help them realize their ideas.”

The ITEM group's faculty teaches bachelor, master, executive and PhD courses on a broad range of Innovation, Technology Entrepreneurship and Marketing topics. These courses are generally evaluated as the best in their respective programs. In addition, its faculty contributes to post-experience management education, e.g. at TiasNimbas, an internationally top ranked Dutch business school.



Visiting address secretarial office
Frederieke Baas-Kappe (secretary)
Bianca van Broeckhoven (secretary)
Freke Sens (secretary)

De Zaale
Atlas, 6th floor room 6.401

Postal Address
P.O. Box 513
5600 MB Eindhoven
The Netherlands

Phone: + 31 40 247 2170
E-mail: item.ieis@tue.nl