gebouw mob

logo tue

Research Projects


Cre8tv.EU: Digitization and the Reconfiguration of Architecture

This project is part of the FP7 project Cre8tv.EU in the Socio economic Sciences and Humanities program, focusing on Creativity for Innovation & Growth in Europe, namely Task 4.1.3: Digitization and the Reconfiguration of Architecture.

The project studies the influence of digitization on business models of professional service firms in the creative industry. In particular, it studies the impact of implementing Building Information Modeling (BIM) on the business models of architects. The aim is to ultimately improve the value creation and capturing abilities of these professional service firm’s business models. Output will be in the form of practical guidelines that show how practitioners can use digitization to improve the business model based on their business model type.

Time Frame project:

Feb 2013 - Jan 2016



Project leader and project participants:

Isabelle Reymen (project leader), Luuk Verstegen, Wybo Houkes, Koen Frenken

Project leader and project participants

IsabelleReymen TUe ITEM 0521 LuukVerstegen TUe ITEM 8768      
Prof. dr. ir. I. Reymen
Ir. G.P.J. Verstegen


Visiting address secretarial office
Frederieke Baas-Kappe (secretary)
Bianca van Broeckhoven (secretary)
Freke Sens (secretary)

De Zaale
Atlas, 6th floor room 6.401

Postal Address
P.O. Box 513
5600 MB Eindhoven
The Netherlands

Phone: + 31 40 247 2170