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Paper by Annelies Bobelyn published in JSBM

The paper 'Making the Lean Start-Up Method Work: The Role of Prior Market Knowledge' by Annelies Bobelyn, Robin De Cock (Antwerp Management School) and Johan Bruneel (IESEG & KULeuven) has been accepted for publication in Journal of Small Business Management.

Abstract
​Most growth-oriented ventures make extensive use of venture experimentation, popularized by the lean start-up method; yet we know very little about the boundary conditions under which this method can be successful. Using a longitudinal, multiple case study method, we investigate how growth-oriented ventures can apply the lean start-up method to achieve early venture success, and find that prior market knowledge is an important boundary condition for its successful application. We also contribute to the absorptive capacity literature by clarifying how new ventures build absorptive capacity early in their venture lifetimes.

 


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