prof. dr. E. J. Nijssen
Ed Nijssen (1963) is a Professor of Technology Marketing at the school of Industrial Engineering of the Eindhoven University of Technology. Ed’s research focuses on marketing and new product development, in particular the role of sales and frontline employees in selling, servicing and providing feedback for new products, as well as on relationship marketing and international marketing issues.
He has served on the European Marketing Academy Executive committee, several examination boards of the Dutch Society for Marketing (NIMA) and board of the Dutch PhD course committee Nobem. He works as a consultant/ market researcher and gives seminars for executives.
He has published in, for instance, the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management, and Journal of International Business Studies. He is the author of the book Marketingstrategie, breaking the rules, (Educative Partners Publishers), Creating Customer Value through Strategic Marketing Planning, a management approach, (Springer/Kluwer) and Entrepreneurial Marketing: an effectual approach (Routledge).
For more information on Ed Nijssen please visit the TU/e website