- A50000 - Economie
- A54000 - Marketing, consumptie
- D40000 - Maatschappijwetenschappen
- D43000 - Economische wetenschappen
- Marketing of new products
- New product development processes
- New products managemen
Fred Langerak is full (tenured) professor of Product Development & Management in the School of Industrial Engineering at Eindhoven University of Technology and chair of the Innovation, Technology Entrepreneurship & Marketing (ITEM) group. He also serves as editorial board member of the Journal of Product Innovation Management, which is the leading academic journal devoted to the latest research, theory, and practice in new product and service development. Fred is ranked number 18 (out of 1718) in the 2012 list of the World’s Most Active Innovation Management Scholars. He has also been awarded the best teacher award for his master course on Management of Product Development in 2010 and 2012. Besides he is member of the scientific advisory board of the Dutch Marketing Institute (NIMA) and editorial board member of the Dutch journals Holland Management Review and M&O, Tijdschrift voor Management en Organisatie. In 2005 he co-founded the Dutch chapter of the Product Development & Management Association and acted as board member until 2012.
His research and educational activities focus on means for measuring and improving the process of conceiving, designing, developing and bringing new products to market, and managing the product post-launch. It addresses both the strategic planning and executional part of new product development and management in both established firms and new ventures. Topics of particular interest are new products marketing, accelerated product development, management control in development projects, learning in development projects, and intuitive decision making in the fuzzy front end of innovation. The majority of his earlier research uses quantitative non-experimental designs to collect primary data and multivariate data analysis methods. A minority of his research uses qualitative and experimental designs to collect primary data. Recently, he has started to collect, review and analyze secondary data to study and simulate product development management issues.
Examples of his research can be found in such journals as Journal of Product Innovation Management, International Journal of Research in Marketing, IEEE Transactions on Engineering Management, Marketing Letters, Journal of Engineering and Technology Management, Journal of Retailing, R&D Management, British Journal of Management, Journal of Systems Science and Systems Engineering, Journal of Retailing and Consumer Services, and Industrial Marketing Management.
For more information on Fred Langerak, please visit the TU/e website.